Recent personnel changes in the fashion world quite frequently. Jean Paul Gaultier left Hermes, began to focus on individual brands, but before the new Hermes designer is the effect on Lacoste’s Christophe Lemaire. Another talented designer Oliver Theyskens also found new ownership Theory. But the most sensational, but also is the latest personnel decisions Gucci Group: Alexander McQueen designer died in less than six months, finally found a new creative director to replace Lee, and that is Sarah Burton.
Sarah Burton who? She was born in Manchester in 1997, graduated from Central Saint Martins, Alexander McQueen in 1996 joined the design team, as McQueen for nearly 16 years, took over in 2000 began a comprehensive brand ladies. The Winter Series in 2010 before the release, Sarah Burton to help McQueen on time nearly half of the design, which is the last of a series of McQueen during his lifetime.
Gucci Group before it gave up divergent views of Gareth Pugh, and chose the little-known Sarah Burton, because in the end there? What concerns everyone on the move?
One reason, good management
And personality and distinctive Garenth Pugh presumably, not very well known but the diligent work of Sarah Burton, from a commercial point of view, indeed a very good management of subordinates. Also, itself has been in a “brand service” phase of Burton, familiar with the old environment, salary requirements will not be high estimate where to go. Instead of running another Garenth Pugh Running Running (not necessarily running to go), meet with a rebuff to offend people, “artists”, Burton can be described as inexpensive hundreds of times, what is wrong?
And second, to make money
Sarah Burton Alexander McQueen work for a major task is to design abstract idea and the design of T stage strange exaggerated “normal”, not only to retain the essence McQueen, also gives the actual wearing. So you see in the shop who sold the styles, many of them from the hands of Sarah Burton. Gucci Group is not a philanthropist, designer brand suicide itself is a hit, then the next step, how to make the brand pull through, first earned enough money, is something they consider serious. At this point, Sarah Burton is clearly the best choice.
Three reasons, Paul Style
When talking about his successor, Burton said: “Lee’s core philosophy is to create modern, beautiful handmade clothing. And I will continue to write his story truthfully.” Side as Alexander McQueen nearly 14 years of assistant, Sarah Burton for Lee himself and his understanding of the brand, probably better than all the designers. Therefore, selected her to serve as the brand’s new creative director, for maintaining the brand’s core idea, extend brand style, is essential.
One concern, leadership
As a Creative Director, Sarah Burton challenges can not design clothes, but can not let people listen. Leadership, or personal charisma, a good designer must have quality. Although Sarah Burton has been working in this team more than a decade, could be replaced followed after the designer, perhaps changes in the way of work. Has never been a “great leader” of the term of Choice between Love, can make a number of craftsmen subservience to men, listen to her thoughts, her understanding of the concept of it? And Lee McQueen fans and his lifetime friends Kate Moss and others, will look at how to do this is called Sarah’s McQueen? People really are pinched for her to sweat … …
Concerns the second, change style
Although Sarah Burton understanding of the brand’s unparalleled style, it is still worrying, a woman in the eyes of McQueen, and men in the eyes of McQueen, will be the same? I do not know the eyes of McQueen Burton woman, a woman will be stronger than Lee’s or more docile? For this, I was also worried that they expect. Everything until June of this year, Winter 2010/2011 Fashion Week announced women’s clothing. From this standpoint, Gucci Group is led by Sarah Burton and her new Alexander McQueen did a good warm-publicity.